Yeat, formerly known as Noah Olivier Smith, has surged in popularity due to several key factors. Initially emerging on Spotify in 2018, Yeat’s unique musical style initially flew under the radar. However, it wasn’t until 2021 that his name began to resonate widely. His track “Sorry Bout That” gained immense traction, its infectious lyrics becoming a viral sensation with millions of streams. The tipping point came with a TikTok snippet featuring his song “Get Busy,” where users were captivated by his clever incorporation of a bell motif. This exposure on TikTok catapulted Yeat into the mainstream spotlight, solidifying his place as a rising star in the music industry.

Since then, Yeat has emerged as one of the most successful upcoming artists without fail. In fact, on February 24th, 2023, his track “monëy so big” achieved platinum status, solidifying his presence in the music industry. With his popularity skyrocketing, he even secured a feature on Drake’s critically acclaimed album “For All the Dogs,” contributing to the track “IDGAF,” which amassed over 200 million streams and claimed the top spot on the Billboard 100 chart.

The scientific rationale behind people’s enjoyment of listening to Yeat lies in the findings of a study conducted by the National Institutes of Health (NIH). This research suggests that listening to fast-paced music can trigger heightened heart rates and elicit a sense of upliftment. Remarkably, these findings resonate with the musical style of Yeat, particularly evident in tracks like “Monëy So Big” and “Flawlëss” featuring Lil Uzi Vert. It’s observed that these specific types of songs do better, indicated by consistently high streaming numbers exceeding 100 million, when engaging with Yeat’s rapid-paced lyrical delivery and energetic compositions.